History of Forever 21
Forever 21 began and started as "Fashion 21" in Los Angeles. Forever 21 originally made their clothing products domestically in the United States, however, has now expanded to overseas outsourcing and other prospects in order to decrease spending. In 2001, a lawsuit was filed against Forever 21 for sweatshop-like working conditions for the production of clothing in the United States. Despite several major lawsuits against Forever 21, the company has continued to thrive to this day, generating billions in profit every year.
- Established on April 21, 1984 in L.A. California, and was originally called “Fashion 21.”
- By year one, sales rose from $35,000 to $700,000.
- Stores opened every six months, and their name was changed to “Forever 21.”
- Current flagship store in Old Town, Pasadena, CA
- Their mission is "Celebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest value."
- The profits of Forever 21 was 3.4 billion in revenue in 2012
- Owns and elusively sells the brands, Love 21, XXI, XXI Forever and Heritage 1984, Love 21 Contemporary, Love 21 Maternity, Forever 21 Girls, 21 Men, For Love 21, Love 21, Twelve by Twelve, Heritage 1984, Gadzooks21, Forever 21 Twist, and Forever 21 Children's.
About Forever 21
Forever 21 is aimed at people of all ages and all socioeconomic statuses. It has clothing lines for men, women, and children, although primarily, it is a women's clothing store. Within the store, there are sections for bathing suits, shoes, bags, jewelry, athletic wear, makeup, along with their different lines of clothing all Forever 21 brands of clothing. The brand name corporation sells in-style articles of clothing at a lower cost than other brand-name stores, because they try to cut as much spending in all steps of making of their clothing products. Forever 21 is in many countries, having up to 30,000 employees on the floor of their stores alone. This does not include the people who manufacture and produce the clothing, people who collect and fabricate the cotton into a textile, nor does it include people in the marketing positions, such as models, photographers, or editors. Clearly, Forever 21 is a prospering business that completes their goal of maximizing capital gains on cheaply-made but stylish and glamorous clothing and accessories for the consumer.
The Fornever 21 online website is specifically tailored to the actual Forever 21 website, in order to mimic the untruths and lies that are being propagated to the public about the reality of the situation
In the United States of America alone, there are 485 Forever 21 stores. However, internationally, Forever 21 has approximately 605 stores.
Right: Typical Forever 21 Store locations and storefront setup in shopping malls around the globe
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